At Her Sport, we believe sport is more than just a game—it’s a powerful tool for gender equality, empowerment, and opportunity. Our mission is to educate, inspire, and uplift girls and women so they can achieve their full potential.

We were founded to address the glaring underrepresentation of women in sport. The statistics are stark:

• Just 10% of sports media coverage in Ireland goes to women’s sport, despite 41% of sports participants being female.
• Girls drop out of sport at twice the rate of boys by the age of 14, and by 20, half of all girls will have quit.
• 87% of Irish girls struggle with low self-esteem—the lowest globally.

We exist to challenge these barriers and create real change through:

Education 

Too many girls drop out of sport due to self-esteem issues, societal pressures, and a lack of role models. By the age of 20, 50% of girls have quit sport, and only 11% of teenage girls meet the recommended physical activity levels.

We are tackling this head-on.

Through workshops in schools, sports clubs, and businesses, we equip teenagers, parents, coaches, and teachers with the tools and confidence to challenge stereotypes, navigate barriers, and keep girls engaged in sport.

• 97% of students feel more empowered after attending our workshops.
• 77% of non-athletes feel encouraged to start playing sport.

Visibility and Advocacy

One of the biggest reasons girls drop out of sport is because they don’t feel like they belong. Yet, only 10% of sports media coverage in Ireland goes to women’s sport, reinforcing their exclusion.

We are changing the narrative.

Her Sport has built a thriving digital community of over 300,000 people, where we showcase female role models, celebrate achievements, and normalise women’s sport in media.

• 99% of our audience believes we are shifting perceptions.
• 60% say Her Sport has directly influenced their participation in sport.

Beyond visibility, we are pushing for systemic change. Our recommendations to the Oireachtas Committee have directly shaped national policy, forming the foundation of an Inclusivity in Sport Report that is now in motion.

Research

Long-term impact must be backed by data. Through research and data collection, we uncover deep-rooted inequalities in sport—from media underrepresentation to financial barriers preventing women from competing at the highest level.

• Our research is used to:
  Inform public policy and drive gender equity in sport.
• Shape advocacy campaigns that challenge outdated norms.
• Develop programmes that effectively address the needs of girls and women in sport.

With robust data, we ensure that every initiative is strategic, impactful, and built for lasting change.

Grants

No girl should have to stop playing sport because of financial barriers.

Historically, women’s sport has been underfunded, and many athletes struggle to afford basic resources like equipment, travel, and competition fees.

We are changing this reality by providing grants and financial support to:
Grassroots teams and athletes in need of support.

100% of your contribution goes directly to the Her Sport Foundation, funding initiatives that empower girls and women in sport.

Your support helps us:

• Deliver education workshops – We provide in-person workshops to students, coaches, and parents, equipping them with the knowledge and confidence to keep girls engaged in sport.
• Fund advocacy campaigns – We push for gender equality in sport, tackling discrimination and influencing policy at national and community levels.
• Provide athlete and team grants – Financial barriers shouldn’t stop girls from competing. We provide funding to grassroots teams and athletes who need support.
• Drive research and systemic change – We commission research studies to highlight inequalities in sport and create data-driven solutions that shape future policies and programs.

By contributing, you’re helping to build a future where every girl has the opportunity to play, lead, and thrive in sport.

It costs €5 per month or €52 annually to become a Her Sport MVP and join the squad.

You sure can! You can donate any amount you wish here!

It’s easy to cancel your subscription. In order to cancel your subscription, simply navigate to ‘Manage Subscription” and click on “Cancel Subscription”. A pop-up window will appear where you can either cancel or continue. Click continue and your subscription will be cancelled.

MVP means Most Valuable Players. 

As a Her Sport MVP, you have the opportunity to make a real impact while also connecting with Her Sport at an exclusive level.  The money goes straight back into creating visibility through high quality journalism and allows us to deliver workshops to educate  girls, women, parents and coaches to break down the barriers girls and women face in sport. 

All MVP’s can access their exclusive membership benefits here!